Just recently we’ve adopted the statement ‘brand everything’ into our marketing for our sticker company STKRS.
This points firstly to putting your brand on everything, obviously – with stickers – but the extra meaning is that everything you do is your brand!
The Brand IS Everything.
As someone who has an interest in all things branding, I feel like, as a designer, I often need to be reminded about the intangible elements of the brand, i.e. the bits that can’t be ‘branded’.
Modern day ‘branding’ means more than just a logo or a corporate colour and font.
Today, branding is all-encompassing.
To better understand branding, think of it as the place where your company/startup meets other people.
That means any areas where customers, services and suppliers interact with our company, will become synonymous with your ‘brand’.
This includes things like your website usability, the cleanliness of the office, and how you answer the phone. It’s the way your emails look, your spelling and grammar, what your timekeeping is like, and whether your packaging is appealing.
All of these things add up to how we are perceived by our clients and customers and the people who provide services to your company.